The new architecture was designed to address different adult consumer preferences, whilst all 3 strands sharing the personality and promise of confidence of Marlboro.Flavour refers to variants that can all be considered within the branch of traditional Marlboro red cigarettes, Gold refers to cigarettes that are smoother in taste (the products that used to be labelled with the word lights ), and Fresh refers to menthol cigarettes and new capsule technology cigarettes where the taste of a standard cigarette can be alter to menthol by pressing the capsule.
![]() Their annual reports from 2008 to the present day are available to view on their website. Marlboro gold new brand architecture PMI annual report 2009). Marlboro fresh new brand architecture PMI annual report 2009. Marlboro Cigarettes Types Free South WestThis work has previously received funding from The New Venture Fund, Smokefree South West, and the Economic and Social Research Council (ESRC) Knowledge Exchange Opportunities scheme. These funders have had no input into the research reported on this website or its conclusions. ![]() Under a creative commons licence you are free to copy and redistribute the material for non commercial use.
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